- Dwg
- VTA-BM
- Title
- Industry benchmark
- Market
- London, GB
- Run
- 2026-10-19
Dwg VTA-BMIndustry benchmark · London, GB · 2026-10-19
Which accountants do AI assistants recommend in London?
Fusion Accountants is named in 16% of answers; no firm owns the answer for accountants in London.
Share of answers
Who the assistants named
8 buyer questions, put to ChatGPT, Claude, Gemini and Perplexity with web search on, from London, GB, on 2026-10-19. 32 answers were read; every quote below is from the answer it came from, and only where that answer names the firm it is shown under.
Named in answers, out of 32
Full bar = every answer- 1Fusion Accountants515.6%
- 2Accounting People412.5%
- 3Barnes & Scott412.5%
- 4Protax Consultants39.4%
- 5Adroit Accountax39.4%
- 6Finerva39.4%
- 7Buzzacott39.4%
- 8Accountactical39.4%
- 9Accountancy Cloud26.3%
- 10Unicorn Accounting26.3%
- 11Armstrong & Co26.3%
- 12ihorizon26.3%
No firm is named in more than a quarter of the answers: nobody owns this question yet.
- Market
- London, GB
- Run
- 2026-10-19
- Answers
- 8 prompts × 4 engines = 32
- Engines
- claude-sonnet-5-5 · gemini-3.6-flash · gpt-5 · sonar
| # | Firm | Named in | Credited with |
|---|---|---|---|
| 1 | Fusion Accountants | 5 of 32 (16%) | — |
| 2 | Accounting People | 4 of 32 (13%) | Supports limited-company contractors, IT contractors, freelancers and consultants; fixed fee |
| 3 | Barnes & Scott | 4 of 32 (13%) | — |
| 4 | Protax Consultants | 3 of 32 (9%) | Contractor-focused practice; ir35 contract/working-practices reviews; face-to-face or fully online |
| 5 | Adroit Accountax | 3 of 32 (9%) | Contract reviews; ACCA platinum approved; 800+ contracts reviewed |
| 6 | Finerva | 3 of 32 (9%) | Fractional CFO support; SEIS and EIS assistance; targets fast-growing tech, biotech and e-commerce |
| 7 | Buzzacott | 3 of 32 (9%) | Top mid-tier firm; dedicated technology and innovation team |
| 8 | Accountactical | 3 of 32 (9%) | London contractor specialists; explicit ir35 reviews/support; central London address |
| 9 | Accountancy Cloud | 2 of 32 (6%) | Works exclusively with startups and scale-ups; SEIS/EIS expertise; r&d claims |
| 10 | Unicorn Accounting | 2 of 32 (6%) | E-commerce specialists; Xero experts |
| 11 | Armstrong & Co | 2 of 32 (6%) | Long-standing shoreditch firm; clear pricing |
| 12 | ihorizon | 2 of 32 (6%) | London firm; tax advisory; international expansion advisory |
The questions
What we asked
- What is a good accountant for a small limited company in Shoreditch, London?
- Which London accountants specialise in contractors and IR35 advice?
- Can you recommend an accountant in Croydon for landlords with buy-to-let properties?
- Which accountants in London are best for tech startups raising investment?
- I'm a sole trader in Camden. Who can help with my self assessment tax return?
- Which London accountants understand ecommerce businesses selling on Shopify and Amazon?
- Which London accountancy firms are good at R&D tax credit claims for small companies?
- Can you recommend a small London accountant that does bookkeeping and payroll together?
Quoted
In the assistants' words
“Supports limited-company contractors, IT contractors, freelancers and consultants in London and across the UK.”
“Barnes & Scott (tech-only boutique): strong on SEIS/EIS, R&D credits and investor-ready monthly reporting for London tech, fintech and SaaS founders.”
“Protax Consultants (Wimbledon, SW19) — contractor‑focused practice; offers IR35 contract/working‑practices reviews and face‑to‑face or fully online service.”
“ACCA Platinum approved, with 800+ contracts reviewed and a 4.9/5 Google rating.”
“Adroit Accountax (SE16, Surrey Quays) — “IR35 Accountants London” service with contract reviews, fixed monthly packages and a London office.”
Next step
If your firm is not named
In this run no firm is named in more than 16% of answers, and most are named once or not at all. That is common. A first step is making sure assistants can read your site. The free AI readiness check shows what they can and cannot read. If it finds a gap, the AI quick fix is $33 one-off: we write an llms.txt file and/or structured data, ready to paste, within 2 working days. It might help; no guarantee an assistant will name you.